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Ferrari’s atmosphere

Exclusive events amidst elegance,
class and speed

AdPersonam is a MICE Company offering excellent facilities for corporate events and meetings, incentive travel and team building activities. To organize unforgettable corporate events, AdPersonam offers a wide range of exclusive and special locations in the most attractive corners of the country. The Ferrari Museum in Maranello and the Enzo Ferrari Museum in Modena are the ideal places to organize exclusive events, prestigious locations where you are immersed in an atmosphere full of charm and style and where you can breathe the typical values of the Prancing Horse: passion for competitions, technological innovation, team spirit.

They are not only the places where Ferrari cars are exhibited, but they proudly showcase the past, present and future of one of the most loved brands in the world.

Both are very versatile structures for organizing customized events tailored to the client.

The multipurpose facilities and the meeting spaces can be used both during the day and after closing hours, for private museum visits and evening events.

Ferrari Museum in Maranello

The Ferrari Museum of Maranello is not purely for racing and road cars, many of which have become icons of motoring, there are also trophies, photographs and other historical objects relating to the Italian automotive industry. Its spaces offer an experience of great emotional impact.
The Museum is also equipped with interactive spaces for incentive and training activities where guests can entertain themselves in a truly unique way with the Formula 1 simulators that will allow them to experience the thrill of driving a single-seater on some of the most famous circuits and the tyre change pits stop test that allows you to experience the adrenaline experienced during an F1 race.

Enzo Ferrari Museum in Modena

The Ferrari Museum in Modena is focused on the life and work of Enzo Ferrari and offers a special point of view on the origins of the legend. A futuristic hood-shaped pavilion, yellow like the colour that Enzo Ferrari chose for the background of the Prancing Horse, embraces the renovated house-workshop where he was born and worked.
Here you take a real journey through time, with the help of the cars that have made sport, cinema and social history.

To create an unforgettable event, you can also choose personalized gifts and a wide array of exhilarating activities:

panoramic tours of the Factory complex and Fiorano track;
road or track test drive.

It is possible to customize the road tour according to the driving session, from a short ride through the town of Maranello or reaching the Modenese hills, testing the car to the full.

For the test drive the requirements are:

  • For Italian citizens: driving license with at least from one year of validity;
  • For foreign citizens: 19 years of age and a valid driving license (we recommend an International driving Permit in the case of non EU visitors).