Cookie Policy

Use of cookies as owners of the website

What are cookies and
what are they used for

A cookie is a text file that a website visited by the user sends to his terminal where it is stored and later re-transmitted to that site on a subsequent visit.
Cookies are distinguished: On the basis of the person who installs them on the user’s terminal, depending on whether it is the same operator of the site that the user is visiting (so-called “first-party cookies”) or a different site that install cookies through the first site (so-called “third-party cookies”);
According to the purpose of each cookie: some cookies allow the website that installed them to remember, for example, the preferences expressed by the user while browsing, or to make a purchase or to authenticate itself (so-called “technical cookies”). Other cookies allow the site that installed them to monitor the user’s surfing also for sending advertising or offering services in line with the preferences expressed by the user while browsing the web (so-called “profiling cookies”). Only profiling cookies require the user’s prior consent to their use. First-party technical cookies and third-party profiling cookies are installed on the site, as described in the table below.

Technical cookies

Technical cookies are used for the sole purpose of “carrying out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such service”.
Technical cookies can be divided into:

  • navigation or session cookies, which ensure the normal browsing and use of the website (allowing, for example, to make a purchase or authenticate to access restricted areas);
  • analytics cookies (e.g. Google Analytics), assimilated to technical cookies whereas used directly by the site manager to collect information, in aggregate form, on the number of users and how they visit the site;
  • functionality cookies, which allow the user to browse according to a series of selected criteria (e.g. the language, the products selected for purchase) in order to improve the service provided to the user.

It should be noted in particular that the Google Analytics tool used on this website, collects the IP address of visitors to provide an indication of their geographical location. This method is known as IP geolocation. Google Analytics does not report information relating to the actual IP addresses of visitors. Due to the use of a method known as IP masking, Google Analytics communicates information in such a way that only a part of the IP address is used for geolocation, rather than the full address.
You can download the browser add-on for deactivating Google Analytics at this address The add-on communicates to the Google Analytics JavaScript code (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The browser add-on for deactivating Google Analytics does not prevent information from being sent to the website itself.
The consent of the interested party is not required for the use of technical cookies.

Profiling cookies

Profiling cookies are intended to create user profiles and are used to send advertising messages consistent with the preferences expressed by the user while browsing.
Profiling cookies manged by third parties are also used on this website.
Such cookies – which are listed below and for which the user’s consent is required – are used for advertising services, targeting for advertising purposes, customizing of the contents, tracking and performance optimization.

How to express consent to profiling cookies

When visiting the website for the first time, the user can accept all cookies by carrying out one of the following: clicking the options X or OK button on the banner or any element of the page (image or link) outside the banner or by scrolling the page. In addition, the user can choose to not perform the actions described in the banner, access the extended information from the banner and deny consent to the installation of cookies by clicking on the appropriate link.
On the occasion of subsequent visits to the Website (provided that the user has previously expressed his or her preference regarding the use of cookies, as indicated above), the user can access the extended information through the “Privacy Policy” button, which appears on every page of the Website, and deny consent to cookies in the manner indicated above. In any case, the user may deny consent to cookies through the browser settings, as described below.

Information in accordance with the art. 13 of Reg. EU/2016/679

With respect to the information collected by the cookies installed directly by the Site, the data controller specifies the following:

  • the data is collected only for the purposes and for the duration indicated as follows and are processed through electronic means;
  • with regard to “technical” cookies, it is reiterated that the use of these cookies does not require the user’s prior consent, since they are cookies necessary to enable navigation within the Site and its proper functioning. In case of removal of technical cookies through the browser settings, browsing the Site may not be, in whole or in part, possible;
  • The data collected by the first-party cookies may be communicated to subjects acting on behalf of the Controller as Data Processors, designated or authorized for processing, for purposes related to those described above. With respect to such data, the user may exercise his/her rights under Reg. EU / 2016/679, as indicated in the Privacy Policy, accessible via the “Privacy policy” link in the footer of the home page of the Site.

Finally, with reference to third party cookies, please note that the purposes of these cookies, the logic underlying the related processing as well as the management of user preferences with respect to such cookies, are not determined and / or verified by the Data Controller but by the third party, which provides them, in the capacity of supplier and data controller.

The site uses the following third-party cookies:
e.g.: Google Analytics is a service used by website operators to collect information, in aggregate form, on the number of users and how they visit the site itself, and thus to track user behaviour on the site and, consequently, also to elaborate general statistics on the service offered by the Insurance Italy site and its use.
Google may use Personal Data to contextualize and personalise the ads of its advertising network.

Setting cookies

By default, many browsers automatically allow the use of cookies, but they also offer the ability to control most cookies, including the possibility to accept them or not and the procedure to delete them.
For further information on controlling cookies, please refer to the “Tools” (or similar) section of your browser.
You can set your browser to receive a warning before accepting a cookie, giving you the possibility to decide whether or not to receive it. You can also disable cookies completely.

How to disable cookies?

Most browsers (Edge, Firefox, Chrome, and so on) are configured to accept cookies. Cookies stored on your device’s hard drive can however be deleted and it is also possible to disable cookies by following the instructions provided by the main browsers at the links below:

Chrome →
Firefox →
Internet Explorer →
Opera →
Safari →
Edge →


This policy is not intended for use by Minors. We understand the importance of protecting minors’ personal data, especially in an “online” environment, and we do not knowingly collect or process data from minors.